For B2B Companies With Complex Sales
We help manufacturing and B2B companies build repeatable sales processes that their team actually follows. Companies that implement a defined process see 15–18% sales growth — from the same team.
Trusted by manufacturers and B2B leaders across Australia & New Zealand
Watch: Why most sales teams underperform
Paul O'Donohue, Founder — 90 seconds
Paul O'Donohue has spent 20 years helping B2B companies build sales systems that actually work.
"Most sales teams don't have a talent problem — they have a system problem. Activity without strategy just creates noise. A real sales system defines the right conversations, not just more conversations."
600+ businesses coached • $1B+ in client profit • 3x ROI guarantee
Does this sound familiar?
Revenue swings between feast and famine. In a valley, capacity sits idle and margins shrink. In a peak, you can't deliver and customer relationships suffer. You need consistent, planned growth.
Your salespeople know the product but lead with features, quote too fast, and close under 25%. Explaining and selling are completely different skills — and every lost quote wastes engineering time too.
You're the CEO — managing operations, cashflow, payroll — and somehow still closing every major deal. The bigger your team gets, the less visibility you have.
90% of businesses don't have a defined sales process. Those that do see 15–18% revenue growth.
Free 15-minute call. No pitch. No commitment.
The SalesStar Approach
Not generic training. A system built for your business — the same rigour you bring to your operations, applied to your sales process.
If every rep sells differently, you don't have a sales team — you have a collection of individuals. We build a milestone-based process that creates consistency across your entire team and reduces onboarding time dramatically.
Your team needs to translate technical capability into business outcomes buyers care about. We shift your sellers from leading with product features to running consultative conversations that uncover real problems.
Training alone doesn't work — everyone goes back to their old ways. We provide ongoing coaching and a leadership rhythm so your team actually changes behaviour. Permanently. That's why we guarantee 3x ROI.
No pitch. No commitment. Just clarity.
Proven Results
New Zealand's largest steel manufacturer
Implemented a structured sales process across a team of technical sellers. Revenue growth sustained year-over-year.
Largest AU/NZ group home builder
Sales process transformation turned an inconsistent pipeline into predictable, planned growth across multiple regions.
50-year-old architecture firm
Shifted from relationship-dependent selling to a repeatable consultative process. Record year within 12 months.
Free Resource
The blueprint that connects your sales strategy to daily activity. Used by 600+ businesses to create clarity and accountability.
Download Free PDFNo pitch. No commitment. Just clarity.
Your Next Step
A focused conversation with a senior sales coach about your business. No pitch. No pressure. Just clarity.
We'll identify the one thing holding your sales team back — and what to do about it.
See where your team sits compared to businesses your size and industry.
Something you can implement this week — whether you work with us or not.
"At the end of the 15 minutes, you won't be asked to buy anything. It's not a sales call." — This is how we start every relationship.
Hear From Our Clients
Hot Spring Spas
Manufacturing — New Zealand
"We've managed to increase our gross profit percentage and increase our sales price. I couldn't recommend SalesStar highly enough."
Bulbeck Group
Engineering — New Zealand
"Bulbeck Group experienced significant improvements in sales performance and transparency after implementing SalesStar's sales coaching and processes."
Tasbuilt Homes
Prefab Manufacturing — Australia
"Since SalesStar has come on board, we've increased sales growth in the first year by over 52%."
RVE
3rd Generation Manufacturer — Australia
"Since partnering with SalesStar we've averaged over 30% growth. Last month alone we went to over 56%."
Patient Care
Medical Equipment — Australia
"The results from our engagement are that our core business has grown almost 60% in two years."
Autex
Textiles Manufacturing — New Zealand
"We wanted more structure, our growth needed to come from offshore. SalesStar helped us look at our Sales Managers' leadership."
No pitch. No commitment. Just clarity.
Join 600+ businesses who've built sales teams that deliver consistent, planned growth.
Paul O'Donohue
Founder & CEO, SalesStar
