Free template • For US manufacturers
Map your revenue goals, target markets and weekly activity on one page. The free template 600+ manufacturers use to see their gaps in 20 minutes.
Trusted by manufacturers across the United States
Without a plan on paper
90% of manufacturers don't have a documented sales plan. They have a revenue target, a CRM, and a team of engineers and technical sellers doing their best. Here's what that costs you.
In a valley you've got stranded capacity — workers idle, margins shrinking. In a peak you can't deliver and customer relationships suffer. Without a plan reverse-engineered from weekly activity, you're flying blind.
Your team leads with product features, quotes too fast, and closes 10–25% of opportunities. Every lost quote wastes engineering time too. They need a sales system — not more product training.
You're managing operations, cashflow, payroll, leases, taxes — and still closing every major deal. "I shouldn't still be the one out there selling at this point."
Only 3 out of 13 manufacturing sales professionals in a recent workshop had ever been through formal sales training.
From our founder
Paul O'Donohue and Alex Chan (Head of Learning & Development) walk through the key components of the plan — your 2-year sales goals, leading KPIs, target market, strategic messaging, and 90-day plan. Watch first, then download and fill yours out.
600+ businesses coached • $1B+ in client revenue • 3x ROI guarantee
What's on the page
This is the same template our coaches walk every new client through in their first session. You fill out one box at a time and by the end, you'll see exactly where your sales strategy has holes.
Revenue targets for the last 12 months, next 12, next 24, and next quarter — reverse-engineered from forward orders, recurring business, churn, and farming. The math that tells you what "new sales" really needs to be.
Deals required → proposals → exploration meetings → prospecting calls → account management calls. Broken down by yearly, monthly, weekly, and conversion ratios. This is where most manufacturing CEOs find the gap in their plan.
The five things that actually move the needle this quarter — with an owner and a date next to each one. Not 30 priorities. Five. With accountability.
Up to three target markets, each with target audience, problems you solve, gains you provide, positioning statements, UVPs, and USPs. The language your whole team uses to sell consistently.
Includes a worked example so you're not staring at a blank page.
How it works
Fill in the short form below. No credit card. No scheduling a call to get access. We send the editable template straight to your inbox.
20 minutes. One section at a time. The worked example shows exactly what each box looks like when it's done well, so you're never staring at a blank page.
The template forces the math. You'll know within the hour whether your leading activity actually hits your revenue goal — and exactly which priority to fix first.
Proven Results
Sussex IM
Manufacturing — United States
"The goal was $7 million. We beat that. We hit over $10 million in new business commitments and increased gross margins by 16%."
ANCO
Manufacturing — United States
"SalesStar brought fresh energy, giving our team a rejuvenation we hadn't felt in a long time. They paced our learning to ensure it was digestible and impactful."
Midwest Precision Inc.
Manufacturing — United States
"SalesStar's Strategic Foundation Workshop transformed how our technical engineering team approaches sales — giving them structure, confidence, and a system they respect."
Free Download
Drop your details and we'll email you the editable template + worked example within 2 minutes. No credit card. No sales call. Just the plan.
Loading form...
Already know you want help?
If you'd rather have a senior SalesStar coach walk you through your plan, their audits, and the one thing to fix first — book a free Blueprint to Scale meeting below. No pitch. No commitment. Just clarity.
Pick a time below that works for you and a senior coach.
A short set of audits on your process, team and pipeline before the meeting.
Your coach walks you through the root cause + one thing to do this week.
Loading booking form...
This may take a few seconds
No pitch. No commitment. Just clarity.
Join 600+ B2B manufacturers who've used the SalesStar Sales Plan to map their strategy, see their gaps, and grow 37% a year on average.
Paul O'Donohue
Founder & CEO, SalesStar
